Fendace historic launch

Fendace historic launch – Versace by Fendi and Fendi by Versace collaboration. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE.

Today the so long waited collection Fendace finally is available online at Versace and Fendi online stores. Read the fascinating story behind the collection and see behind the scenes HERE. See all Runway Looks HERE.

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine

Fendace is a creative exchange of Fendi and Versace brand codes rather than a collaboration, in an embrace of print and fun logoism. Motif, material, and craft work together in unison to crystalize the combined Fendace spirit. Exemplifying the essence of Fendi and Versace, Fendace presents a vivid and ornamental vision for contemporary style.

Fendace arrived today May 12th 2022, and available already online, in pop-ups and selected boutiques. The Fendi FF logo meets with Versace motifs at the centre of Versace by Fendi’s audacious vortex of dynamic luxury.

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine

Two distinct houses, one new creative vision. A merger of perfect synchronicity. When history arrives. Through an exchange of unmistakable iconography, Fendace is the product of two irrepressible artistic voices speaking in unison. Form, function, and future meet with the creative history of two distinct parallel legacies.

Stylistic interplay heralds visually arresting results. Kim Jones, Donatella Versace and Silvia Venturini Fendi come together to change the conversation. Immersive, unmistakable, undeniable. Versace By Fendi is a collision of worlds, defined by geometric structure, seductive style, and a legacy of artistry.

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine

Together, Fendi and Versace are rewriting history and reimagining the future. Familiar patterns and motifs are reworked and reconfigured through a sharp, powerful, and vibrant aesthetic lens. Vivid, unreserved, opulent. Striking tones of precious metals permeate the shimmering Fendace aesthetic.

This is a historic fashion moment. It’s an exchange of roles rather than a collaboration, with designers Kim Jones and Silvia Venturini Fendi bringing their perspective to Versace, and Donatella Versace recasting Fendi through her vision, creating in turn two collections: Versace By Fendi and Fendi By Versace.

Versace By Fendi transforms accessories into artefacts, taking on new forms, new meanings, and new histories. Shadows and light characterize the interplay of deep black and radiant gold tones that define Fendace. Captivating modernity entwines with legacy, where bold prints and historic motifs find a shared purpose in contemporary life.

Fashion history calls for a supermodel cast:
Naomi Campbell, Anokyai, Adut Akech Bior, Imaan Hammam, Kristen McMenamy star in the Fendi By Versace campaign for Fendace.

Campaign Creative Directors: Ronnie Cooke Newhouse and Karl Bolander
Photographer: Steven Meisel
Film Director: Alec Maxwell Kloss films
Casting Director: Pier Giorgio
Stylist: Jacob K
Hair: Guido Palau
Makeup: Pat McGrath

Familiar icons are imbued with iconoclastic energy, re-envisioned with dual identities. Emphasizing high-end accents, wardrobe staples are reworked and infused with exuberant detail. Break with the past and embrace a new mythology.

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine

Fendace - Fendi Versace collaboration - May 2022 Runway Magazine


Posted from Milan, Italy.