Ferrari Fall Winter 2023-2024 Milan Fashion Week. Story by Eleonora de Gray, Editor-in-Chief of Runway Magazine. Photo Courtesy: Ferrari.
“In a continuous tension between the moment before and the moment after, Creative Director Rocco Iannone crystallizes the meaning of the new collection through an evolution of simple lines that become full volumes.” – press-release.
This is a beautiful saying. Collection is very contemporary, the famous puffy pants, which are known by David Bowie and remade this year… The Ferrari collection of Ferrari has primary pink, blue and grey colors, puffy David Bowie pants… From the looks of it is very contemporary but very apart from Ferrari esthetics. And today it became Ferrari style.
Let’s try with the pictures
This is Ferrari.
The style of Ferrari is a style of Ferrari pilot… driver. and It’s almost always red and yellow – the colors of the Ferrari logos. These are the jackets and polos we buy.
Let’s imagine these looks correspond to Ferrari…. Let’s imagine these are pilots or people who drive Ferrari… And how about these looks?
What about these pants?.. I’d imagine David Bowie wears these pants but not a person who drives a Ferrari. I’d imagine a sporty but very classy look… I’d imagine a neck-tie even…
The trend of puffy pants came back recently because of DJ Sam Smith who wore for Brits 2023 awards latex pants designed / puffed by Harri Ks.
And this look made a huge laughing stock… with disregard that the designer drew them from plunger suits. The form still brought back the memories of David Bowie and his wonderful costumes designed by Kansai Yamamoto.
But Ferrari… And now Ferrari style announced as the Puffy pants style… This is overreach by Rocco Iannone, which has nothing to do with Ferrari, even from far.