“Future together” by Wim Wenders for Salvatore Ferragamo Fall 2021. Review by RUNWAY MAGAZINE.
Salvatore Ferragamo engaged legendary and three-time Oscar nominee Wim Wenders (best known by the “Wings of Desire” 1987 with Bruno Ganz and Peter Falk) is the director of “A Future Together”, the film and advertising campaign for the Fall Winter 2021 collection.
Interview Wim Wenders on fashion film for Salvatore Ferragamo Fall 2021:
Futuristic set for a sci-fi short film, “A Future Together” is a postmodern, multidimensional, multi-level reflection on exciting future potentials, a myriad of positive possibilities that lie ahead. all.
Filmed on the site of the CityLife complex in Milan, Wim Wenders’s story follows the progress of an young director (Gaia Girace), who works on a sci-fi adventure.
Her professional dedication to this futuristic tale intertwines with the beginnings of a personal story with a sound engineer (Felix Sandman). Adding a third layer to Wenders’ tale-in-a-tale structure, the photography campaign for the collection sees him produce a striking portfolio of 24 images shot behind the scenes of the set of Gaia Girace’s fictional film. All of these stories highlight “Future Positive”, Salvatore Ferragamo’s Fall Winter 2021 collection, a collection that was itself presented vividly in a filmed format on a boldly forward-looking theme.
The fresh perspective of this technologically advanced futuristic collection is translated by Wenders into an upbeat campaign. Wenders used his visual storytelling expertise to craft a thought-provoking story.
Wim Wenders said: “Developing a positive and energetic story within a futuristic environment is a challenge at a time when the future is generally seen as bleak and dystopian. But sometimes when the cards are against you and you have to fight a lot of obstacles, the result can achieve an additional aura of beauty. This was certainly the case during our Ferragamo shoot. Not only did the sun pierce the gray skies of Milan, so that the futuristic sites could show their best potential, but also our two young stars were bright and enchanted. Especially the collection, when it was finally revealed and worn by the actors, turned out to be more vibrant and spectacular than in our wildest dreams. All we had to do as a film crew was capture that sudden explosion of beauty in front of us. “
This is a forward-looking campaign and collection to attract those who are determined to shape their own destinies in a positive way. The project authentically reflects Salvatore Ferragamo’s DNA as a “heritage” brand that will forever promote the progressive formula upon which its success is based. It’s about combining technological innovation with aesthetic invention to create a design that reflects our present moment, and which in the future will appear timeless. Collaborating with Wim Wenders on this campaign marks the final chapter in a story that has long been inextricably linked with the evolution of cinema, dating back to the starting point of founder Salvatore Ferragamo’s “Hollywood Boot Shop” in 1923.