Givenchy Resort Spring 2023. “Bleach” review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE.
So Givenchy presented Resort Spring 2023 collection. Oh, well… “resented” is a big word – just distributed the lookbooks to the media, and published it on their site and instagram.
Matthew M Williams, “creative” director of Givenchy, doesn’t talk about the inspirations or meaning behind the collection because there’s nothing to talk. He thinks “It’s cool”.
Someone would imagine that what he is doing with the brand is the new step forward, expression of Generation Z… I’d say it is just an expression of Generation Bleach (Gen Bleach), with all TK-360 knitted sneakers, and all.
What exactly is Generation Z, you ask? Nothing special really, just generation of young people that was born between 1997-2012. Generation Z (aka Gen Z, iGen, or centennials, also known as Zoomers) has been raised on the internet and social media, with some of the oldest finishing college by 2020 and entering the workforce. The rest are just speculations, filling up.
As far as we all can see, an elegant house Givenchy, known by Audrey Hepburn, managed to lose all of its clients, but still didn’t find the way to seduce new generation of young people.
So the invitation of Givenchy to see it on their site is overrated. Nothing to see on givenchy.com. As nothing to see on their instagram.
Although there’s an interesting observation should be done.
Givenchy instagram account has 15M followers. Normally engagement of the people have quiet high number. Usually it’s 200 000 likes or comments, or something. But let’s count. I see on their Resort Spring 2023 posts 50 likes, and dozen of comments…. Something doesn’t end up here…. Numbers don’t really match. Who they want to confuse?
The questions are just popping up in my head: “Are they real? Are they buying?” And then I see empty stores when pass by, and I’m asking: “For how long they are going to survive with empty stores?”
Press-release of this pre-collection Resort Spring 2023 looks like was written apart. Do Givenchy House see the actual pieces? They are still very “Bleach”. It might be “cool” for Givenchy to “bleach” but who’s buying these things? Do Givenchy pays attention that around this fashion house now is big empty space? And basically no one cares, or interested in these “designer” clothes, and specially when they are real talents around.
And like a princess would say in relation to this Gen Z concept, if they are desperate “Let them eat bleach”….
Press-release Givenchy Resort Spring 2023, not collection related
The Givenchy Spring 2023 pre-collection by Creative Director Matthew M. Williams presents an archetypal, essential Givenchy wardrobe. Contrast is key: sharp tailoring pairs with distressed denim, animal print with glossy finishes, and fitted pieces with languid separates.
For women, crisp staples span ribbed turtlenecks, the perfect white cotton shirt, leather-trimmed or crystal-embellished denim, slim flared trousers, and fluid cargo pants. Sharply tailored jackets come in leather or in textured wool with a U-Lock closure. An ocelot print appears on a ladylike blouse, shift dress or day coat, while a new zebra motif in gradient pearl beading and textured sequins bring light and shadow to an asymmetrical mini-dress.
A fresh take on men’s tailoring focuses on relaxed elegance and easy layering: long jackets, wide trousers and precise overcoats mix with new-gen fabrics and new knit and denim treatments. Casual looks consist of sweats with varsity lettering, the 4G emblem in knit jacquard, a tracksuit in technical nylon, and parkas with 4G buckles.
Photo: Courtesy of Givenchy