Gucci Fall Winter 2023-2024 “School” Milan Fashion Week. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Gucci.

This collection is indeed a collective effort – no line, no story, no thought. And Just Like that…. (like the name of the series) the new story of Gucci starts with when designer Alessandro Michele left the artistic direction of the house. 

I’m asking myself a very simple question: Was François-Henri Pinault, Chairman & CEO of Kering, owner of Gucci, wanted to reproduce the scenario of Louis Vuitton, when Virgil Abloh suddenly died, or not? What’s the point? To show school and student work of Gucci atelier? I can only guess…

The collection was simply ordinary, like any other from a vintage store, styled by a local neighbor, who puts random pieces together: bra with fake fur coat and moonbots… How corny can it get?… And I’m still looking for synonyms of “ordinary” in Thesaurus…

And we still can hear François-Henri Pinault shout “Bravo” at the end of the show… He was the only one though. Well “Gucci School” it is…

See all looks Gucci Fall Winter 2023-2024