Louis Vuitton Pre-Fall 2023 Seoul. Story by RUNWAY MAGAZINE . Photo Courtesy: Louis Vuitton.

In the bustling city of Seoul, the Jamsugyo Bridge stands as a symbol of transformation, much like the Louis Vuitton Pre-fall 2023 collection. The brand’s rich history as a trunk maker, infused with a philosophy of travel and French sophistication, serves as the catalyst for their innovative clothing designs.

The collection tells a tale of back and forth, from memory to innovation, conviction to discovery, all while remaining rooted in the Maison’s foundations. The new collection is a creative flow that moves seamlessly between the shores of imagination, where essentials take on a new look and new features.

The Jamsugyo Bridge, a living work of architecture that exists in harmony with the water’s whims, is the perfect allegory for this transformation. This major link to the city becomes a character, transfigured for this moment by Hwang Dong-Hyuk, the director of Squid Game, who engages it in a new gambit of light and watery illusion.

The Louis Vuitton collection and the Jamsugyo Bridge merge together in a stunning display of art and fashion, neither quite the same nor completely different. It is a beautiful representation of the brand’s impeccable savoir-faire that remains open to confrontation and evolution, just like the city of Seoul itself.

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See Bags, Shoes and Accessories of Louis Vuitton Pre-Fall 2023