Louis Vuitton x Murakami Chapter 2. Story by RUNWAY MAGAZINE. Photo Courtesy: Louis Vuitton.
Louis Vuitton marks the 20th anniversary of its collaboration with Japanese artist Takashi Murakami by launching the second chapter of the Louis Vuitton × Murakami re-edition collection. This latest release builds upon the success of the initial re-edition, once again merging Murakami’s distinctive artistic style with Louis Vuitton’s heritage in craftsmanship and luxury fashion.
The new collection highlights Murakami’s Cherry Blossom motif, a design originally introduced during the early 2000s collaboration. Celebrating the arrival of spring and the symbolism of sakura, this chapter features over 40 pieces across multiple categories, including bags, footwear, fragrances, and accessories. Louis Vuitton continues its approach of integrating contemporary artistic influences with its established design language, ensuring that this collection maintains relevance for both collectors and new audiences.
The Collection: A Blend of Heritage and Innovation
The Louis Vuitton × Murakami Chapter 2 collection showcases a variety of reinterpretations of the brand’s signature designs. Notable pieces include newly updated versions of the Capucines Mini and On The Go bags in Monogram canvas, alongside an array of silk squares, sunglasses, jewelry, and footwear. The collection also features the Monogram Multicolore pattern, a hallmark of the original collaboration, reintroduced with advancements in printing technology that enhance the vibrancy and precision of Murakami’s motifs.
Among the standout items are:
- Cherry Blossom Papillon Bags – Featuring Murakami’s signature floral motifs.
- Rolling Trunk & Courrier Lozine 110 Fleurs – Hard-sided travel pieces adorned with physical Cherry Blossom patches.
- Superflat Panda Sneakers & Skateboard – Referencing Murakami’s playful anime-inspired characters.
- Monogram Multicolore Keepall & Speedy – Classic city bags revived with updated craftsmanship.
- Platform Sandals & Espadrilles – Footwear incorporating Murakami’s designs in new formats.
- Attrape-Rêves Perfume Bottles – Decorated with the Superflat Garden’s smiley flowers.
The collection reflects Louis Vuitton’s continued investment in digital printing and technological advancements to enhance color richness and detail. The combination of traditional craftsmanship and cutting-edge manufacturing allows the brand to present Murakami’s work with greater depth and clarity than ever before.
The Campaign: Zendaya Returns as the Face of the Collaboration
To promote Louis Vuitton × Murakami Chapter 2, the brand has once again enlisted actress and House Ambassador Zendaya. The campaign, shot by Dutch photographers Inez and Vinoodh, features Zendaya interacting with Murakami’s Cherry Blossom designs against softly lit cityscape backdrops. The imagery aligns with the campaign’s overarching theme of blending fashion, pop culture, and art.
A Continued Legacy in Fashion and Collectible Culture
The original Louis Vuitton × Murakami collaboration, introduced in the early 2000s under then-Artistic Director Marc Jacobs, played a key role in shaping luxury’s relationship with contemporary art. The re-edition of this partnership reinforces its lasting cultural impact while appealing to a new generation of collectors and fashion enthusiasts. With over 200 items spanning multiple product categories, the collection showcases Murakami’s influence within both high fashion and popular culture.
The release of Louis Vuitton × Murakami Chapter 2 in March 2025 coincides with the spring season, emphasizing themes of renewal and artistic continuity. As Louis Vuitton continues to revisit and reimagine past collaborations, this collection serves as a testament to the evolving intersection of luxury, craftsmanship, and contemporary art.
