Re-Inventing the Runway – TRY-ON Looks In this Web3 experience presented engaging imagination and looks of Chanel, Louis Vuitton and Dolce & Gabbana. Photos / Videos / Music / Concept / 3D Development / Web3 Development and Concept: Eleonora de Gray, Guillaumette Duplaix, Ana Topi / Runway Web3 Studio / Runway Magazine. Music: Alena Smirnova, Alex Productions, Lite Saturation, Serge Quadrado. Ms Runway Digital wear by Edvard Nielsen Signature.
RE-INVENTING THE RUNWAY – TRY-ON LOOKS: WHERE DREAMS DRESS YOU
A whisper of silk. A shimmer of gold. A shape shifting in the light—this is no ordinary fashion experience. This is where you step inside the dream.
RUNWAY MAGAZINE’s RE-INVENTING THE RUNWAY – TRY-ON LOOKS is not just a showcase. It is a transformation. One moment, you are an observer. The next, you are the vision.
CHANGE THE LOOK—BECOME THE LOOK
Here, the impossible folds itself around you. In a single breath, you become the model—a muse for Chanel, a vision of Louis Vuitton, a silhouette sculpted by Dolce & Gabbana. Not just trying on couture, but stepping into its very essence.
One collection, one model—three faces of beauty. Choose your presence: Chanel, Dolce & Gabbana, Louis Vuitton or Runway look, each embodying a masterpiece from Fall-Winter collections. Diversity is woven into every stitch. You don’t just wear the look—you become it.
The Moment Chanel Calls Your Name…
A whisper of lace and light, a haute couture dream floating on the wind. The signature grace of Chanel wraps around you in moonlit elegance—are you the girl in the story? Or is the story becoming you?
The Dolce & Gabbana Secret Garden…
Golden shadows flicker in a hidden paradise. A dress woven with devotion, a silhouette kissed by light and legend. Here, mystery and seduction dance in couture—and you are at the heart of it.
The Louis Vuitton Journey Beyond…
A city rises in the seams of an iconic Speedy bag. A ship sails across the sky, trailing stardust and endless possibilities. Where does this path lead? That is for you to decide.
WHERE MAGIC AND REALITY COLLIDE
Fashion has always been a mirror of desire, a canvas of identity—but here, it transcends observation. It becomes a living narrative.
In this groundbreaking Web3 publication, fashion journalism takes on a new form, transforming from editorial storytelling into an immersive journey. The boundary between viewer and muse dissolves, allowing each visitor to step inside the vision, embodying the very essence of haute couture.
This is not just a showcase of Chanel, Louis Vuitton, and Dolce & Gabbana—it is an invitation to inhabit their worlds. To slip into the artistry, to move within the craftsmanship, to feel the weight of a designer’s imagination as it unfolds around you.
Fashion has always been about aspiration. Now, it is about transformation.
Archiving the Architecture: Web3 & Beyond
Since our first steps into the Web3 space in 2018, we have treated digital environments exactly as we treat high fashion: as a canvas for constant reinvention.
When we launched the Runway Web3 Experience – TRY-ON Looks environment in 2024, it was designed as an interactive study in virtual presence, high concept, and architectural space.
In fashion, a collection moves from the runway to the archive not as an ending, but as a foundation.
We have captured the entirety of the 2024 spatial environment on film. It now lives here as a permanent, curated visual archive of our digital history.
While you explore the footage of what we built, we are already onto the next season. We are currently developing our new digital environments with sharper technology, greater independence, and a completely elevated aesthetic. The archive is open; the new tech is loading.
In this Web3 experience we used integrations of Unity, WebGL, Maya – Autodesk, Blender, Ready Player Me, Spatial technologies. The concept, design, development are intellectual property of RUNWAY MAGAZINE / RUNWAY STUDIO WEB3.
Fair Use Disclaimer for RUNWAY Web3 Publication / RUNWAY Immersive Experience
RUNWAY Web3 Publication / RUNWAY Immersive Experience is a new form of media expression intended solely for entertainment and educational purposes. This metaverse experience utilizes images of mentioned fashion brands to create a 3D models and interactive environment, allowing users to engage with the content in a novel and immersive way.
No products or services are sold through this experience. The use of concept and / or design of mentioned luxury brands falls under the doctrine of fair use, as it is intended to provide commentary, education, and entertainment for RUNWAY readers without infringing on their rights or those of their affiliated entities.
Key Points of Fair Use:
- Purpose and Character: This experience is non-commercial and created for entertainment and educational purposes only. It transforms the original works to create a new, immersive experience.
- Nature of the Work: The use involves copyrighted designs of luxury brands that are publicly available and widely recognizable.
- Amount and Substantiality: Only the necessary portions of designs were used to achieve the experience’s educational and entertainment objectives.
- Effect on the Market: This project does not compete with or substitute for the original works. It aims to enhance the fan experience without affecting the market for mentioned luxury brands.
If you have any concerns or believe that any content within this project infringes upon your rights, please contact us, and we will address the matter promptly.
