Milan Digital Fashion Week 2020 Day 4. Fascinating digital experience reports by RUNWAY MAGAZINE ®.

Last day of Milan Digital Fashion week was another rich day of fashion shows, presentations and announcement of the programs launched several mounts ago.

“Together for Tomorrow” was launched as a special initiative under CNMIs’ project “Italia we are with you” in response to the crisis caused by the global pandemic emergency. The project, realised and coordinated by CNMI and Camera Moda Fashion Trust, has been raising fund that will be invested in supporting the new generation of designers “Made in Italy”.

Gucci Spring Summer 2021. Chosen by Creative Director Alessandro Michele, the Spring Summer 2021 “Gucci Epilogue” collection is a further experimentation aimed at reversing traditional fashion rules and perspectives.

Ermenegildo Zegna XXX Spring Summer 2021 collection – 110th anniversary. Designer proposes new vision and new concept of “Phygital Show” of Zegna for Spring Summer 2021 season.

Missoni  Spring Summer 2021 for this Milan Digital Fashion Week presents a short movie “Being MISSONI”. This is a story of the brand – Memories from the Future. The telling of the sixty-seven-year-old tale of this iconic brand unfolds through the memories of three generations of Missoni’s impassioned by an extraordinary communal undertaking. Photo by Oliviero Toscani.

This first Milan Digital Fashion Week 2020 was absolutely great success. Of course real event, real connection to the designers / artists who present their collection at the special events and the show can’t be replaced. But digital and real fashion week can coexist and absolute synergy.

And these 4 days of digital exquisite experience are the great example our first step into the feature. We all hope that this great success of Camera Nazionale della Moda Italiana, fashion federation, will be transmitted and followed by other fashion federations.