Missoni Spring Summer 2021 – Milan Digital Fashion Week. Review by RUNWAY MAGAZINE ® – International Twofold Media known Worldwide.
Missoni for this Milan Digital Fashion Week presents a short movie “Being MISSONI”.
This is a story of the brand – Memories from the Future. The telling of the sixty-seven-year-old tale of this iconic brand unfolds through the memories of three generations of Missoni’s impassioned by an extraordinary communal undertaking. Photo by Oliviero Toscani.
The telling of the sixty-seven-year-old tale of this iconic brand unfolds through the memories of three generations of Missonis impassioned by an extraordinary communal undertaking. From the genesis of a great love story between Ottavio and Rosita in 1948, to the emergence of the first zigzag in 1964; from the codification of the Missoni style within the fashion system in 1970, to the evolution of a lifestyle brand with the inception of MissoniHome in 2000.
From the changeover in Creative Direction to Angela in 1997, to the global expansion of present day and to Margherita Missoni nomination as creative director of MMissoni in 2018.
From the cult of the family to that of fashion, art and design. With testimonials from Edward Enninful, editor-in-chief at British Vogue; Tim Blanks, editor-at-large at Business of Fashion; Patricia Urquiola, architect and designer; Mariuccia Casadio, art consultant and contributor at Vogue Italia; Angelo Flaccavento, fashion critic and Rachel Hayes, artist.
Produced by Michele Bongiorno’s Good Day Films and directed by Ruggero Gabbai, the documentary film Being Missoni offers a broad, in-depth and accurate look at one of the most historic and long-lived Italian fashion houses.