Plein Sport Brand Launch

Plein Sport Brand Launch with NFT and robot at Milan Fashion Week. Review by RUNWAY MAGAZINE.

Philipp Plein announced launch of his new brand Plein Sport.

THE VISION

Plein Sport is a hyper futuristic active sportswear brand.
It uses the most advanced technological solutions with incomparable innovative design merged together with a thrill of the ultimate sport performance experience.

PLEIN SPORT is now ready to take its rightful place in the market between performance and luxury wear.

A stylistic and positioning proposal that aims to highlight the specific and autonomous DNA of PLEIN SPORT. A DNA made of activewear in innovative fabrics and that renounces denim, applications and leather. But above all a DNA made of sneakers with cutting edge shapes and soles, the result of in-depth research and large scale Investment in development.

Plein Sport Fall 2022 first collection NFT Milan Runway Magazine

Plein Sport Fall 2022 first collection NFT Milan Runway Magazine

Plein Sport Fall 2022 first collection NFT Milan Runway Magazine

Plein Sport Fall 2022 first collection NFT Milan Runway Magazine

Plein Sport Fall 2022 first collection NFT Milan Runway Magazine

The collection of 10 Plein Sport Tiger edition sneakers is a homage to the metaverse, crypto and NFT world.

PLEIN SPORT has unleashed with this unique launch a new experience which is directly linked to a purchase of an NFT, a wearable NFT and a physical sneaker which will be delivered in a shoe box with a digital screen.

Sneakers will be delivered in a shoe box which includes a digital screen with additional video content.

Automatically buyer becomes an art collector and not just a sneaker owner.
The NFT collectible can be traded anytime in the secondary market and its value can change overtime.

See all looks Plein Sport 1st drop Fall Winter 2022-2023



Posted from Milan, Italy.