Plein Sport Brand Launch with NFT and robot at Milan Fashion Week. Review by RUNWAY MAGAZINE.
Philipp Plein announced launch of his new brand Plein Sport.
Plein Sport is a hyper futuristic active sportswear brand.
It uses the most advanced technological solutions with incomparable innovative design merged together with a thrill of the ultimate sport performance experience.
PLEIN SPORT is now ready to take its rightful place in the market between performance and luxury wear.
A stylistic and positioning proposal that aims to highlight the specific and autonomous DNA of PLEIN SPORT. A DNA made of activewear in innovative fabrics and that renounces denim, applications and leather. But above all a DNA made of sneakers with cutting edge shapes and soles, the result of in-depth research and large scale Investment in development.
The collection of 10 Plein Sport Tiger edition sneakers is a homage to the metaverse, crypto and NFT world.
PLEIN SPORT has unleashed with this unique launch a new experience which is directly linked to a purchase of an NFT, a wearable NFT and a physical sneaker which will be delivered in a shoe box with a digital screen.
Sneakers will be delivered in a shoe box which includes a digital screen with additional video content.
Automatically buyer becomes an art collector and not just a sneaker owner.
The NFT collectible can be traded anytime in the secondary market and its value can change overtime.