Salvatore Ferragamo Interactive experience – exhibition SILK.
Salvatore Ferragamo is the keeper of a longstanding silk processing tradition that began in the 70s and continues today to evoke the fine Made in Italy quality renowned in the world. Explore the classic iconography of Ferragamo heritage featuring graceful felines, exotic elephants and flowers that are reminiscent of long-ago journeys made to faraway lands.
Until 1950, the Ferragamo name was synonymous with women’s footwear. The brand’s founder, Salvatore, dreamed of transforming his internationally renowned brand into a fashion label that dressed a woman from head to toe. His dream came true, but only after his death. Indeed, it was one of his daughters, Fulvia, who launched in the 1970s the continuous production of women’s and men’s silk accessories with personalized patterns characterized by prints made in Como with exclusive decorative subjects, especially flowers and exotic animals formed by a patchwork of flowers.
Fulvia, the daughter of Salvatore and Wanda Ferragamo, was born on 2 July 1950. It was she who would create the exclusive silk scarves and ties produced in textile printing works in Como.
Museo Salvatore Ferragamo presents SILK, a new exhibition starting from 25th March that traces the union between creative intuition and rich artisanal heritage, rediscovering archival icons and telling the story behind manufacturing a silk scarf, through silk processing tradition of the house of Salvatore Ferragamo.
The Salvatore Ferragamo Museum presents SILK, a new exhibition celebrating the time-honoured silk processing traditions of the house. Until 1960, the name Ferragamo was synonymous with glamorous women’s footwear, which gradually expanded to dressing women from head to toe with the efforts of the Ferragamo sisters. The exhibit pays a fitting tribute to Fulvia Ferragamo Visconti, lovingly called ‘La Signora della Seta’, who in the early 70s created the first in a long line of silk accessories that developed into a storied core business of the house.
Floral fantasies proliferated in the silk creations of Fulvia Ferragamo, opening up an eclectic world that has been preserved in the brand’s archive, a veritable Wunderkammer that reveals how the apparent simplicity of these silk prints, intended for worldly use, actually conceals great conceptual and productive complexity.
Evocative prints from the Silk exhibition reference journeys made to faraway lands that captured the imagination of Fulvia Ferragamo, daughter of Salvatore and Wanda Ferragamo, with an iconographic repertoire of adventures set in the lands of India and China, sparking a lifelong passion of travel and culture.
One of the most fascinating subjects to inhabit silk prints are the birds. Silk ducks, herons, pheasants, penguins, and parrots lend their silhouettes and chromatic contrasts to Fulvia Ferragamo’s reinterpretations from the 70s; she depicted them with elegant taste, with a poetic sensitivity that may only be conveyed by someone passionate about animals, who is accustomed to admiring their lively, festive manifestations in real life.
Discover the world of silken wonder through a virtual tour of the exhibition HERE.