Unboxing Valentino Spring Summer 2023 Ready-to-Wear Paris Fashion Week. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Valentino.
Unboxing is the act of documenting oneself, mostly on video, of opening a packaged product from a box and displaying, reviewing, and showing off its contents. Tonight creative director of Maison Valentino Pierpaolo Piccioli “Unboxed” and revealed Valentino, the profound sense and meaning of the house and the collection, all the signs, shades, cuts and codes synthesized unfolding an image, uncovering an idea, different faces, perspectives and voices.
Humanity is the vital element, the part that enlivens the whole. For the finale of Unboxing Valentino Pierpaolo Piccioli brought his latest collection out from the show space and into the streets of Paris.
“Unboxing.
Pureness as a conscious synthesis, the intentional removal of what exceeds.
It is subtraction, not absence.The creative process keeps track of what was taken away.
It leads to the essential, with all the tension of implication.Those empty spaces are not lack of content. They declare personal choices.
In those omissions, in those allusions, lays the depth of identity.Cuts and transparencies reveal the persona.
At the same time, many layers become none. Multitude becomes one.
An oxymoron allows the reset of all abundances.When having reached their highest level, emotions find ease.
Clarity arises from a new consciousness. Nowness takes shape.Real people make things easier. They put the extraordinary in a familiar frame.
A similar shift translates the language of couture in the ready to wear alphabet.Bustiers evolve into undershirts, gowns into sweatshirts.
Tailoring destinates the same space to different proportions.Unboxing an image means unboxing an idea.
Get rid of the structure and you will see what’s inside.Grazie to my team for giving, again, everything they had to make all of this possible and grazie Erykah for giving to all of us the music that we needed to hear.”
Pierpaolo Piccioli