Valentin Yudashkin Spring Summer 2022 – Interview. Article and Interview by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE.
Valentin Yudashkin is a known Russian fashion designer. His pieces displayed in Metropolitan Museum of Art in New York, Museum of Louvre, Californian Museum of Fashion, and many others. He created his first collection in 1987. The real success of Valentin Yudashkin was connected to collection “Faberge” in 1991 shown in Paris during the Fashion Week. The famous “Faberge eggs” became the hit of the season.
Valentin Yudashkin was the first Russian designer admitted to the Syndicate of Haute Couture in Paris. In 1997 Valentin Yudashkin opened his first boutique in Moscow. In 2003 Valentin Yudashkin organized his first exhibition and presented more than 200 Haute Couture pieces. The exhibition took place in Moscow Historical Museum on the Red Square. The company managed by Valentin Yudashkin develops dynamically, the designer creates new lines of Haute Couture and Ready-to-Wear.
This season Valentin Yudashkin presented a new collection Spring Summer 2022 Ready-to-Wear inspired by the romantic world of art and Spanish artist Juan Miro. He said in his interview that “Miro’s works have the freshness and easy of the perception of colors. This made it possible to return to the era of the beginning of the XX century, rethink the images, but maintain the same emotional atmosphere filled with new ideas and trends of art.”
How do you see new ways of fashion today?
Fashion becomes more user-friendly for the public. There is no more conservatism in it, there is the possibility of self-expression.
Sustainability. How has the Russian brand adapted today to this new demand?
Everything is very difficult for us due to the fact that for many years the Valentin Yudashkin brand was shown in Europe in Paris, where we could see buyers. Of course, “online” for our segment luxe and couture is a challenge, but we adapt, work more with social networks, develop Instagram and communicate more with clients via the Internet.
Digital / interactive. How do you as a designer see this digital way to present the collection?
I think there are still many nuances to be discovered in the digital way of presenting a collection. Now the designer acts as a director and production designer at the same time, he has a lot of opportunities to present a collection brighter and more interesting. And we really enjoy making small films about the collection. This is a new page for the Valentin Yudashkin brand.
How do you see the connection with the buyers?
Communication has become much more difficult. In this period, I believe that we ourselves should make contact with the buyer, and offer him that alternative in what makes us different from everyone else.
What do you think will be the trend in the upcoming Spring Summer 2022 season?
I think seeing the activity of people all over the world going to clubs, restaurants and on the Red carpet, people were really looking forward staring live again, waiting for the opportunity to dress up and go out somewhere.
Prices will be important as always were, but the fact that women always wants to be chic, wants to start buying new clothes and try to find a new look for herself, this is clearly visible now.
How do you see the feature of fashion?
I think fashion has gone through a lot of ups and downs. Even a war and a pandemic. It took time to rethink everything for whom we work, what we do and how we differ from others.
Are you optimistic about it?
I try to be optimistic. I have devoted most of my life to fashion. Now I am busy preparing my students. Recently in 2020 in Moscow we opened the Valentin Yudashkin Fashion Academy, and there we train new talented professionals. I see young people with glowing eyes who think about the fashion world and this makes me very happy.
The Russian poetic soul has been one more time described by the artistic view of the designer like never before.