Valentino Haute Couture Spring Summer 2023 “Le Club Couture”. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Valentino.
Pierpaolo Piccioli, creative director of Valentino, created another colorful story. He brought the best of Maison Valentino LIVE tonight in Paris. Previous collaboration with Pantone on Valentino Pink – a special color for Maison Valentino inspired him for this colorful and bright palette of looks.
To know: Pantone is best known for its Pantone Matching System, a proprietary color space used in a variety of industries, notably graphic design, fashion design, product design, printing and manufacturing and supporting the management of color from design to production, in physical and digital formats, among coated and uncoated materials, cotton, polyester, nylon and plastics. This company created color reference, one system used by many to facilitate the production. Everybody know Pantone Nuancier, or color Bridge Guide.
Pierpaolo Piccioli, like a Pantone palette, organized his looks by color: yellow, pink, violet, red, black, white, blue. He also brought the iconic bows, flowers and polka dots patterns. This collection became a wonderful Valentino Palette of elegance and grace.
The impossibility of Haute Couture – an expansion of the imagination, a space beyond reason. Couture is a sphere of fantasy and freedom, of the unique and exceptional, where craft is not a fetishistic reflection of value but a means and methodology to achieve improbabilities, to challenge perceptions, to create bold new realities. Fabric becomes a chiaroscuro across the body, volumes float, cuts are imperceptible, a ribbon of chiffon may suspend a ball gown. The unbelievable becomes material, imagination becomes real.
Harnessed to this fundamental virtue of Haute Couture, Creative Director Pierpaolo Piccioli conceives an impossible rendez-vous, between the universes of Couture and the club. Perceived polarities can provoke dialogue, another impossibility: a synergetic, spontaneous language is found between the lexicon of Couture and the world of nightclubbing. Their shared values: mutual gestures of extravagance, the notion of clothes as tools of transformation, crafting a true self, a dichotomous yet dual vocabulary of display and revelation, performance through life. And, above all, a plurality of beauty, beauty as individuality, a heroic expression of inner truth made outer. Fashioning a dream – the opportunity to become.
Shifting perception and perspective, context is altered – Couture is presented within new environs, as emphasis to this essential exchange. There is a symbiosis between the characters of the club and the imprimatur of Maison Valentino, boldness conveyed through colour and graphic pattern, embellishment and volume. Volant ruffles invent new architectures around bodies, polka-dots and stripes are reinterpreted through cut, forming two dimensions from three. Couture tropes are challenged through their celebration, embroideries and hand-drapes, pale pink feathers knotted with black satin bows. A play with scale magnifies details, to resonate. The glamour of Valentino is resignified, reflective of the self-expression of a new generation.
And within the egalitarian arena of the club, Couture itself transmutes ideologically: here it may become democratic, a proposition of universal enjoyment, a symbol of emotional resonance. The sign value of Haute Couture is thus transformed – Couture becomes an emblem of uniqueness, personality, identity and character, and an evocation of the purest human joy of dressing and dressing up.
LA RESERVES DES ARTS
The act of creation as a virtuous celebration of reuse, the stage for a circular approach that sublimates creativity, using it more than once: on the occasion of its Haute Couture SS23 show, Valentino Le Club Couture, the Maison collaborates with La Réserve des Arts, a French nonprofit organization founded in 2008 with the aim of supporting the circular economy applied to the creative sector, with its many facets and interlocutors.
At the heart of the work of the organization is the salvaging of sets, props and visual merchandising products to which it gives new life, offering them to a Community made up of over 10,000 members, students and art professionals who can buy them for their own creative work. An activity that at the same time is accompanied by a continuous effort to raise environmental awareness, through educational projects. A mission of sharing value that is fully embraced by Maison Valentino, which entrusted La Reserves Des Arts with the task of recovering part of the set-up of the 25th January show – specifically: the 475 m2 runway carpet, the draperies and the textile materials – which will be offered in 2 of the 3 French stores (La Boutique, in Paris 14th, and L’Entrepôt in Pantin, Île-de-France) subsequent to being reconditioned.
The Valentino Community is expanding, on this occasion the creative approach unites and brings together people who support a shared mission and create new exchanges of value. The Maison carries forward its journey of environmental awareness, creating new synergies with the territory and speaking to the local community as well, promoting dialogue with institutions and organizations that, in line with its work, support culture.
A virtuous path, that puts back into circulation materials that have been discarded or are no longer in use, characterized by a giving back approach, which is constantly focused on recognizing the value of communities through a global perspective but always with an eye on the territory in which Valentino operates, in a fruitful and continuous process of exchange and collaboration.