Zegna Spring Summer 2024 “A Fusion of Tradition and Innovation”. Story by RUNWAY MAGAZINE. Photo Courtesy: Zegna.
The Zegna Menswear Spring Summer 2024 collection presented by Alessandro Sartori took place in a captivating outdoor setting beneath the watchful gaze of Alessandro Manzoni’s statue. Drawing inspiration from Manzoni’s influential novel, I Promessi Sposi, Sartori aimed to create a new global language of tailoring, one that transcends the traditional sartorial codes of the past century.
As the show commenced, attendees were adorned with Zegna baseball caps, evoking a sense of unity and a modern corporate aesthetic. Surrounded by vast bales of linen, a fabric deeply intertwined with the collection’s narrative, the audience eagerly anticipated Sartori’s latest vision.
Sartori’s vision of the future wardrobe embraces a shift from classic references to a focus on tops, underpinnings, bottoms, and shoes. He skillfully executed this concept by introducing Oasi Linen, a proprietary form of linen developed by Zegna. The use of this innovative material showcased Sartori’s meticulous craftsmanship and his commitment to creating new sartorial frontiers.
Approximately 70% of the collection featured Oasi Linen, sourced from partner producers in Normandy, renowned for its ideal climate for linen production. The material underwent various technical transformations, showcasing its versatility and adaptability. From the lining of construction-free leather jackets with camp collars to the boxy “guru collared” jacket with cinching pleats, Sartori’s masterful manipulations of Oasi Linen demonstrated its ability to emulate different textures and densities.
The collection also witnessed the material’s slubby and tactile incarnation in apricot straight-cut pants paired with a rib-knit cardigan, exuding a sense of relaxed sophistication. Jacquard garments featuring irregular seams of color added a playful touch to deep v-neck shirts, shorts, and jackets. As the show progressed, the neutral palette expanded to include pale pink, green, blue, and, of course, camel.
Sartori’s final bow received resounding applause, signifying the success of his collection. Surrounded by his models, materials, and captivated audience, he showcased his ability to blend tradition and innovation seamlessly. While Manzoni’s silent presence symbolized the enduring power of storytelling and the ability of fashion to shape the future, Sartori’s collection stood as a testament to his visionary approach and unwavering dedication.
In the Zegna Menswear Spring Summer 2024 collection, Alessandro Sartori has once again proven himself as a force to be reckoned with in the realm of menswear. With his unique language and unwavering commitment to pushing boundaries, he has created a collection that pays homage to the past while embracing the possibilities of the future.
Zegna Spring Summer 2024
