Givenchy Pre Fall 2023 Ready-to-Wear and Menswear. Review by Eleonora de Gray, Editor-in-Chief of RUNWAYMAGAZINE. Photo Courtesy: Givenchy.
After noticing deserted stores even during the sales periods, Givenchy decided to go back to the brand DNA. Hubert de Givenchy left us in 2018 and almost right away Givenchy house showed great disrespect to the founder and its heritage by abandoning the codes, together with the clients. There were no more garments for Audrey Hepburn or Jacqueline Kennedy Onassis, just some tee-shirts for the same price.
From 2019 Givenchy luxury house became a house of toxic waste and street ugly tags. It is hard to say by what coincidence direction of Givenchy house choose Matthew M. Williams, a designer who designed collections for radical racist Kanye West or Ye, and best friend of BDCM for kids producer Demna Gvasalia from Balenciaga.
Matthew M. Williams finds his way between racist and satanist by bringing all the house codes developed in the last 50 years down, and starting production of tee-shirts, top-tanks, and new gothic outfits. Just 4 years and the house almost fell into oblivion together with Nina Ricci and Sonia Rykiel. How easy it is to destroy. It takes just couple of years to destroy something what took several decades to build. What was the point in buying this luxury brand just to destroy it in a few years? We would never know.
We even stopped reviewing this year Givenchy collections. What’s the point to review muscle shirts and other ordinary stuff we see everywhere? Even H&M and Zara were doing better than that, thinking of generation of young women who like to be dressed up a little.
Although after this lovely introduction I have to admit for another unknown reason Givenchy house suddenly decided to go back to the fundamental codes of Givenchy House and decided to bring classy long dresses and looks. What happened? No toxic waste? Nope. Not even one drop in Givenchy Pre Fall 2023 new collection. And it is actually a pleasure to see slinky dresses and suits.