Tommy Hilfiger Spring Summer 2025 New York “A Nautical Celebration of New York’s Iconic Heritage”. Story by RUNWAY MAGAZINE. Photo Courtesy: Tommy Hilfiger.

Tommy Hilfiger’s Spring Summer 2025 show was more than a runway—it was an homage to New York City’s rich history and unmistakable iconography, executed with the flair and polish the brand is known for. Following his grand reentry into New York Fashion Week last season at the iconic Oyster Bar in Grand Central Station, Hilfiger doubled down on his love for the city with a stunning presentation that married tradition with unexpected elements.

This season, the spectacle began before the first model even hit the runway. The Empire State Building, lit up in Hilfiger’s signature red, white, and blue, served as a vibrant beacon, hinting at the grandeur to come. Yet, that was merely the teaser. The real magic unfolded at the southern tip of Manhattan, aboard the retired Staten Island Ferry, the MV John F. Kennedy. An emblem of New York’s history, the ship operated from 1965 to 2021 and now serves as a quirky, nostalgic venue—perfect for Hilfiger’s vision of iconic but unexpected.

Guests were invited to the show with brass-toned coins reminiscent of the once-used Staten Island Ferry tokens, a clever nod to the city’s past and a testament to Hilfiger’s attention to detail. The choice of the MV JFK, a storied vessel that completed approximately 200,000 journeys, perfectly paralleled Hilfiger’s own enduring journey in American fashion. The presence of Staten Island native Colin Jost added a touch of local charm, though his business partner Pete Davidson was notably absent.

Hilfiger’s collection, set against this unique backdrop, was a masterclass in blending the old with the Gen Z. The show opened with quintessential Tommy Hilfiger styles: navy captain’s blazers, peacoat-style trench coats, cricket sweaters, and preppy tennis v-necks. The collection’s foundation was firmly rooted in the brand’s heritage—classic nautical and collegiate preppy aesthetics executed in stripes and the brand’s signature palette.

However, it was the unexpected twists that truly set this collection apart. Hilfiger introduced modernity with crinkled button-downs, single-pleat trousers in lightweight denim, and hand-knitted sweaters in luxurious fabrics like silk, cotton, and cashmere. A particular standout was the series of slim-fitting capris in vibrant checks—playful and with just enough edge to feel fresh, almost Chanel-ish and very modern.

Hilfiger’s collection shined when it embraced a more lived-in, slightly undone aesthetic. This was not about matchy-matchy perfection but rather about effortless, chic styling that breathed life into each look. It’s this willingness to play within his brand’s established codes that infused the collection with a sense of modernity and kept it relevant.

The MV JFK, like Hilfiger himself, is a testament to endurance and adaptation. Both are American classics, steadfastly moving forward while honoring the past. In a city filled with icons—the Statue of Liberty, the Empire State Building, and yes, the corner deli’s bacon, egg, and cheese sandwich—Tommy Hilfiger has secured his place in this pantheon. His Spring Summer 2025 show wasn’t just about clothes; it was about life in a big city, a celebration of resilience, reinvention, and the unbreakable spirit of New York.

With this collection, Hilfiger reminded us that true classics never fade; they evolve, surprise, and remain essential. As the ferry docked and the lights of the city twinkled in the distance, it was clear: Tommy Hilfiger’s legacy, like New York itself, is forever in motion, navigating new waters while staying true to its roots.

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