Valentino The Narratives to LOVE. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE.
The Love stories to recall the Pink Valentino collection PPP for Fall Winter 2022-2023 season. For the second chapter of the words-only advertising campaign, Creative Director Pierpaolo Piccioli has invited renowned international authors, to lend their voices to create 17 individual & impactful campaign layouts.
What are these impactful words? The stories about LOVE and EMPATHY. Valentino House and Pierpaolo Piccioli known by the empathy, the ability to understand and share the feelings of another.
“I feel that poetry is a romantic approach to life to job, and to everything. I feel we are romantics. At the end it changes the way you see the life, approach life, job, people,” – said Pierpaolo Piccioli.
The Art of Storytellng, touching and profound understanding of live, feelings that is known to every person in this world – this is probably the most important tool, and I’d even say a weapon, today.
What makes a human human? A feeling, an empathy, and understanding that another person also feels the same way as you are. The purpose of narrative storytelling is to tell stories that make you feel the same way. Any time you tell a story to someone about an event or incident in your day, you engage in a form of narration. And this “reliving”, “retelling” experience leads to compation.
Everyone has feelings, can get hurt over something. This engagement is probably the only way for us, media, fashion houses, designers, journalists, filmmakers – the creative crowd, to get to these 20 year-old Russians, who torture, rape, kill babies, children, elderly…. And I’m asking, how is it even possible? Don’t they have mothers, younger siblings, grandparents? Or they are lucking the empathy, understanding, feelings to other human beings, other forms of life?
I’ll put it simple. Valentino House presents a fabulous story about love, feelings, and profound understanding of life. Renowned international writers wrote their pieces to recall. We are all shocked by the horrors committed by Russian young men in Ukraine. A group of 20 years-old Russian men tortured for three days and killed 78-year-old writer and journalist, Yevhen Bal. He was a member of the National Union of Journalists and the National Union of Writers, author of the books “Navigator Bark’s Meridian”, “The Fairway is Unknown”, “Chronicles of Philemon’s Dog”.
We are living in the XXIth century. Humanity and ecology before this war in Ukraine were the only challenges we faced. We are all horrified by the actions of young Russian men. Well noticed that these men firstly took “things” from the houses of the victims, and sent them to their families. So it all starts with “goods”, “luxury goods”. Then in few years we’ll see these men coming to Europe and United Stated, we’ll see these men craving and buying luxury goods luxury fashion houses like Valentino produce.
Probably this starts here, starts with empathy, which could be delivered by producers of luxury goods. A person who has empathy can’t kill another human being. So let’s write empathy messages about love for another human being on luxury goods – on bags, on jackets, on jeans. So when these men will buy them, wear them, see themselves in the mirror wearing them – probably this message will finally sink into their cruel minds. And this is not “flower power” utopia, it is probably a way for awakening.
House Valentino becoming more and more a cultural brand, proposing the stories. This fabulous The Narratives to LOVE, the poems, the stories to reliving the Valentino Pink PPP Fall 2022-2023 show and event. SeeValentino The Narratives HERE.
Valentino The Narratives authors
Douglas Coupland is a Canadian writer and visual artist. His first novel is the 1991 international bestseller Generation X: Tales for an Accelerated Culture. He published fourteen novels, three collections of short stories, eight nonfiction books, and a number of works for stage, film, and television. In 2014, Coupland’s first major solo art exhibition debuted at the Vancouver Art Gallery, after which the show toured to museums internationally. His most recent book released in October 2021 is Binge, and available through local bookstores.
ALOK (they/them) is an internationally acclaimed writer, poet, performer, comedian and public speaker. As a mixed-media artist their work explores themes of trauma, belonging, and the human condition. They are the author of Femme in Public (2017), Beyond the Gender Binary (2020), and Your Wound/My Garden (2021). They are the creator of #DeGenderFashion: a movement to degender fashion/beauty industries and have been honored as one of HuffPo’s Culture Shifters, NBC’s Pride 50, and Business Insider’s Doers.
Over the past decade they have presented at more than 600 venues in 40 countries, most recently headlining the 2021 New York Comedy Festival. On screen, they have appeared in HBO’s late-night sketch series Random Acts of Flyness and the 2016 documentary The Trans List. They currently can be seen on the Netflix docu-series GETTING CURIOUS WITH JONATHAN VAN NESS.
Born and raised in Southern California, Brit Bennett earned her MFA in fiction at the University of Michigan. Her debut novel The Mothers was a New York Times bestseller, and her second novel The Vanishing Half was an instant #1 New York Times bestseller. Her novels have been translated into nearly three dozen languages and her essays have been featured in The New Yorker, the New York Times Magazine, The Paris Review, and Jezebel.
Michael Cunningham the author of six novels: A Home at the End of the World, Flesh and Blood, The Hours (which won the PEN Faulkner Award, and the Pulitzer Prize), Specimen Days, By Nightfall, and The Snow Queen, as well as a collection of re-imagined fairy tales, A Wild Swan and Other Tales, all published by Farrar Straus & Giroux, Land’s End: A Walk in Provincetown, a non-fiction book which was published by Random House. He is a Senior Lecturer in English, Creative Writing, at Yale University.
ANDREW SEAN GREER
Andrew Sean Greer is the bestselling author of six works of fiction, including The Confessions of Max Tivoli and Less. He is the recipient of a NEA grant, a Guggenheim Fellowship, and the 2018 Pulitzer Prize for Fiction. He lives in San Francisco and Milan. His seventh book, Less Is Lost, will be out Sept 2022.
Hanif Kureishi grew up in Kent and studied philosophy at King’s College London. His novels include The Buddha of Suburbia, which won the Whitbread Prize for Best First Novel, The Black Album, Intimacy and The Last Word. His screenplays include My Beautiful Laundrette, which received an Oscar nomination for Best Screenplay, Sammy and Rosie Get Laid and Le Week-End. He has also published several collections of short stories. He has been awarded the Chevalier de l’Ordre des Arts et des Lettres and been translated into thirty-six languages.
FATIMA FARHEEN MIRZA
Fatima Farheen Mirza was born and raised in California and now lives in London. She is a graduate of the Iowa Wroters’ Workshop. Her debut novel, A Place For Us, was an instant New York Times bestseller and is being trnasalted into seven languages.
Emily Ratajkowski is an author, entrepreneur, actress, activist and model. Her debut essay collection “My Body” was released by Metropolitan Books on November 9, 2021, becoming an instant New York Times Best Seller. The book deal was solidified by her New York Magazine essay – the magazine’s most read story of 2020 – entitled “Buying Myself Back,” which led to widespread discourse around copyright and image ownership.
Following the essay, in April 2021, she created a conceptual art piece and NFT that was sold via Christie’s auction, continuing to raise questions about the nature of authorship while returning an appropriated Instagram post to its digitally native terrain. Over the past five years, Ratajkowski has successfully translated her 28M+ following on Instagram into a successful DTC apparel line, Inamorata, all while continuing to work as a highly sought-after fashion model.
David Sedaris is the best-selling author of thirteen books, including the forthcoming essay collection Happy-Go-Lucky (Little, Brown and Company, May 2023). He is a regular contributor to The New Yorker and BBC Radio 4. In 2019, he was inducted into the American Academy of Arts and Letters. He is the recipient of the Thurber Prize for American Humor, the Jonathan Swift Prize for Satire and Humor and the Terry Southern Prize for Humor.
Amia Srinivasan is the Chichele Professor of Social and Political Theory at All Souls College, Oxford. Her essays — on animals, incels, death, the university, technology, political anger and other topics — have appeared in the London Review of Books, New Yorker, The New York Review of Books, The New York Times, Harper’s, TANK and elsewhere. Her first book, The Right to Sex: Feminism in the Twenty-first Century, was published in 2021.
Melissa Broder is the author of the novels Milk Fed and The Pisces, the essay collection So Sad Today, and five collections of poems, including Superdoom: Selected Poems.
Mieko Kawakami is the author of the internationally best-selling novel Breasts and Eggs, a New York Times Notable Book of the Year and one of TIME’s Best 10 Books of 2020. The work will be adapted into a play and performed at the Thalia Theater in Hamburg, Germany from April, 2022. The highly-acclaimed Heaven, her second novel to be translated and published in English, which Oprah Daily described as written “with jagged, visceral beauty.” has been longlisted for the 2022 International Booker Prize.
Born in Osaka, Japan, Kawakami made her literary debut as a poet in 2006, and in 2007 published her first novella, My Ego, My Teeth, and the World. Known for their poetic qualities, their insights into the female body, and their preoccupation with ethics and modern society, her books have been translated into over twenty languages. Kawakami’s literary awards include the Akutagawa Prize, the Tanizaki Prize, and the Murasaki Shikibu Prize. She was named one of the best young Japanese novelists by Granta in 2016. She lives in Tokyo, Japan.
Elizabeth Acevedo is the New York Times-bestselling author of The Poet X, which won the National Book Award for Young People’s Literature, the Michael L. Printz Award, the Pura Belpré Award, the Carnegie medal, the Boston Globe–Horn Book Award, and the Walter Award. She is also the author of With the Fire on High—which was named a best book of the year by the New York Public Library, NPR, Publishers Weekly, and School Library Journal—and Clap When You Land, which was a Boston Globe–Horn Book Honor book and a Kirkus finalist.
She holds a BA in Performing Arts from The George Washington University and an MFA in Creative Writing from the University of Maryland. Acevedo has been a fellow of Cave Canem, Cantomundo, and a participant in the Callaloo Writer’s Workshops. She is a National Poetry Slam Champion, and resides in Washington, DC with her love.
Serang Chung is a writer who constantly shows contemporary characteristics and individuality. She writes about the community and the individual within it with a unique emotional touch. Her recent interest lies in environmental SF.
Serang began her career as a writer with a story “Dream, Dream, Dream” published in the SF fantasy magazine “Fantastique”. She garnered praise and attention with her first novel, “I Miss Your Snaggletooth” which incorporates genres ranging from science fiction to the historical novel. In the following year, she released the second novel, “Hana from Earth,” an ecological love story narrated in a SF setting.
In 2013, she received the “Changbi Prize in Fiction” for “As Close as This.” Her literary accomplishment repeatedly acknowledged when she won “Hankook Ilbo Literary Award” in 2017 for “Fifty People”. Other well-known works of Serang includes “Jaein, Jaewook, Jaehoon”, a story about three siblings with minor superpowers, and “School Nurse Ahn Eunyoung”, a story about a school nurse who performs exorcism. The latter was also adapted into a Netflix Korea Original series in 2020.