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Color strategy in fashion 2023. Series by Guillaumette Duplaix, Color Specialist, Executive Director, Global Editor-at Large at RUNWAY MAGAZINE.

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This podcast is the series of the articles written by Guillaumette Duplaix, Color Specialist, Executive Director, Global Editor-at Large at RUNWAY MAGAZINE, and dedicated to the color expertise, trends, history and values of the color in different periods.

In the world of fashion, color plays a crucial role in conveying messages, evoking emotions, and creating visual impact. It holds immense power to influence the overall perception of a garment or an entire collection. The interpretation given to color in fashion is a combination of cultural, psychological, and aesthetic factors.

When it comes to the choice of colors in fashion, designers and stylists employ various strategies to create desired effects and align with their vision. Here are a few commonly employed strategies:

Emotion and Mood: Colors are chosen to evoke specific emotions or set a particular mood. For example, vibrant and bold colors like red and orange may represent energy and excitement, while softer pastel hues like light blue and lavender might create a sense of tranquility and calmness.
Brand Identity: Fashion brands often have their own signature colors that help establish brand recognition and reinforce their identity. These colors are carefully selected to align with the brand’s values, target audience, and overall aesthetic.
Seasonal Trends: The choice of colors in fashion often follows seasonal trends. Designers consider the prevailing color palettes associated with each season, such as bright and warm tones for spring and summer, and deeper, richer shades for fall and winter.
Color Harmony and Contrast: Designers consider color harmony and contrast to create visually appealing outfits. They play with complementary colors (those opposite on the color wheel) or experiment with monochromatic looks to achieve specific effects.
Cultural Significance: Colors can carry cultural meanings and symbolism. Designers may draw inspiration from different cultures and incorporate colors that hold particular significance or convey messages related to tradition, heritage, or social context.

The choice of colors in fashion is a deliberate and thoughtful process. It involves considering the desired emotions, brand identity, seasonal trends, visual aesthetics, and cultural context to create captivating and meaningful fashion experiences.

Introducing series of the articles by Guillaumette Duplaix.

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Article PURPLE color – history and values

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