Givenchy Resort 2022. Review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE.
Count Hubert James Marcel Taffin de Givenchy was a French aristocrat and fashion designer who founded the house of Givenchy in 1952. He is famous for having designed much of the personal and professional wardrobe of Audrey Hepburn and clothing for Jacqueline Bouvier Kennedy. In 1988, Givenchy joined LVMH Moët Hennessy Louis Vuitton. In 1991, a retrospective celebrated at the Galliera Palace the forty years of the fashion house. Hubert de Givenchy died in March 10, 2018.
Until 2018 the Givenchy fashion house tried to keep remarkable style. Reference to Haute Couture Fall winter 2019-2020. Givenchy kept 2 lines – Haute Couture and Ready-to-wear. Starting from 2020 Givenchy house got reformed… I have couple of questions:
Who said that in 2020 women don’t want to have classy style and wear suits, and look like Audrey Hepburn or Jackie Kennedy?
Who said that classy suits are no longer in trend?
Who said that value of the fashion house is only name (maybe monogram logo in addition), and not a unique style, or how we call it today DNA or identity?
Well, apparently LVMH does. LVMH, a French multinational corporation and conglomerate, owned by Bernard Arnault. I could never understand why this group is buying fashion houses like Givenchy, or Dior, or Sonia Rykiel if doesn’t want to keep the identity, and with it the huge list of faithful clients? There are many ways to explore market of grunge fashion style and go “Cactus Jack Dior”, like create a new brand with this identity or buy the brand who trends the grunge style for the last 20 years. But what is the reason to kill the identity, memory, hide the archives of the house and chase away all clients of these houses? Does Mr Bernard Arnault has some kicks out of destroying, killing elegance, manipulating social opinion, and bringing the whole world to look like garbage, like in his museum of art? I wonder….